Today I came across the above photo on one of the feeds I subscribe to called designboom and the caption said this: "supertramp is a micro-sized mobile living concept part of the lehman b project. lehman b is a do tank which explores future strategies by actually doing them, like supertramp."
Reading the word DO TANK was like flipping on a light switch. Duh. How cool is the idea of a do tank rather than a think tank? Some might call it semantics, but I call it genius. The older I get the more I realize the importance of doing rather than talking, taking action versus plotting for days and days. Life is short and I think I'd rather test stuff out than figure it out. Experience usually has a way of figuring it out for you. I am so starting a DO TANK so if you area joiner, let me know.
n. A research institute that focuses on actions rather than ideas. Also: do-tank.
Do tank is the action-oriented version of a think tank (a term that dates to 1959). A not-so-surprising synonym is action tank (1987).
Don't you just love it?
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